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Top 7 Trends in Functional Beverage Nutrition for 2014

top 7 trends in functional beverage nutrition for 2014

Omega 3s

Omega 3s are establishing a place in beverages due to their powerful positive effects in the body to encourage anti-inflammation, brain health, healthy hormone levels and overall whole body system support. As a nation deficient in omega 3 fatty acids, a greater exposure of these essential fatty acids will gain popularity in the beverage market.

(Super) Fruit Fusion

Acai, goji berry, pomegranate and lemon are a few fruits that will continue to pave way in the beverage field. Not only exotic fruits, but also well recognized fruit combinations such as lemon and orange. Fruit combinations are making its way back into the minds of the public as an excellent way to enjoy foods that have vital phytonutrients, nutritional value and offer uniquely satisfying taste combinations

Iced Coffee

The latest buzz is… coffee is in! Iced coffee specifically has taken an increasing role in the beverage market and will continue to see a rise this year. The combination of sweet, salt, cream and brewed coffee provides an indulgent treat.

Ready to Drink (RTDs)

Convenient for on the go individuals, ready to drink beverages (RTDs) are becoming a more accepting trend. Customers recognize the nutrition, convenience and safety of utilizing RTDs in a daily routine to ensure proper nutrition and support energy demands. Ready to drink beverages eliminate the need to prepare a snack and are ideal for busy, on the go individuals.

Natural

A trend toward more natural beverages is likely to be on the upswing. Such as: lowering or eliminating the high fructose corn syrup and replacing with lower calorie natural sweeteners such as monk fruit, Stevia and fruit purees. A more transparent stance in non-gmo labeling, and increased usage of organic ingredients is also on the rise. Stevia and monk fruit are popular natural high intensity sweetener substitutes for the artificial sweeteners acesulfame potassium and sucralose.

Energy

Energy drinks will likely continue to grow and establish new roles in providing unique combinations with nutraceuticals. Turmeric, ginseng, ginger, green coffee bean, and others will aid in the expansion of the market to provide energy and stamina opposed to using caffeine only. Caffeine and sugar are likely the only two contributors in energy improvement in current energy drinks. This expansion will provide more depth this market.

Protein

Increased protein consumption is on the rise. This expansion will continue to grow in beverages through options for high protein and protein fortified products. The success of protein enhanced yogurt (Greek yogurt) and protein fortified cereals and snacks is appealing to customers for the nutrition it provides and the satiety it brings. Expect to see more options for protein in the months to come.

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